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On-page SEO copy

Most on-page SEO advice is a checklist. The work is not a checklist — it is a series of small writing and judgment problems: a title that describes the page and survives the SERP, a meta description that earns a click without overpromising, an intro that answers the query before the scroll, internal links that read like sentences instead of plumbing.

These prompts each take one of those problems and real material from your page — the actual copy, the actual query, the actual competing titles — and do something specific with it. None of them will invent traffic numbers, claim a ranking outcome, or stuff a keyword where a reader would notice. On-page SEO that reads badly to a human is not optimization; it is a bounce.

Curated

Audit a page's heading outline against intent

Audit this page's heading structure against the query it targets. Judge three things: whether the headings, read alone in order, answer the query's sub-questions or just decorate the prose; whether any heading promises content the section does not deliver; and whether the order matches how a searcher's need unfolds — answer before background, decision before edge cases. Propose a revised outline: keep headings that work, rewrite ones that do not, and mark any section the page is missing entirely as NEW with one line on what belongs in it. Do not invent sections the topic does not need. Headings with section summaries: {{outline}} Target query: {{query}}

Fill in: The page's headings in order, each with a one-line summary of its section, plus the target query.

Known limits: Works from your section summaries — if a summary flatters a weak section, the audit inherits the flattery.

Curated

Choose a URL slug that survives the future

Choose a slug for this page. Propose three candidates and judge each on: does it still describe the page after the next update (years in slugs go stale; version numbers go stale faster); is it the words a person would use, not a keyword concatenation; is it distinct from the site's existing slugs listed, or will it collide or cannibalize. If the page already has a live URL, state plainly that renaming an indexed URL costs more than a better slug earns unless the current one is actively misleading — and only then recommend a change with a redirect. Finish with one recommendation. Page: {{page}} Existing slugs: {{slugs}}

Fill in: What the page covers, whether it is new or already live at a URL, and the slugs of neighboring pages on the site.

Known limits: Slug quality is a small factor — this prevents self-inflicted wounds (collisions, stale years, renames) more than it wins rankings.

Curated

Classify a keyword list by real intent

Classify each keyword by the searcher's actual need: informational (wants to understand), commercial (comparing before a purchase), transactional (ready to act), or navigational (wants a specific site). Judge from the words themselves and say which word carries the signal — modifiers like best, vs, price, near me, how, why. Where a keyword is genuinely ambiguous, label it mixed and state both readings rather than forcing one. Then group the list into page-sized sets: keywords one page can satisfy together, keywords that need separate pages, and navigational terms to leave alone. Keywords: {{keywords}}

Fill in: Your raw keyword list, one per line, with volumes if you have them (they change prioritization, not classification).

Known limits: Intent read from wording alone can miss what the live SERP shows — spot-check surprising classifications against actual results.

Curated

Diagnose low CTR on a page that already ranks

This page ranks but is not clicked. Using the search result it currently shows (title, description, URL) and the competing results around it, diagnose why: title promises the wrong thing for the query, description repeats the title instead of adding a reason, a competitor owns the click with something concrete (a number, a current year, a named brand), or the query's clicks are going to a SERP feature rather than any result. Commit to the most likely cause and say what evidence in the SERP supports it over the alternatives. Only then propose the fix for that cause. Do not predict a CTR number. Our result: {{result}} Query and position: {{query}} Surrounding SERP: {{serp}}

Fill in: Your result as it appears in the SERP, the query and average position, and the results ranking around yours.

Known limits: Cannot see SERP features from text you did not paste — note whether an AI overview, snippet, or ad block sits above the results.

Curated

Extract an honest FAQ block from page content

Build an FAQ block for this page using only questions the page copy genuinely answers. For each entry: phrase the question the way a searcher would type it, and write an answer that stands alone when read without the rest of the page — direct first sentence, then the qualifier if the page states one. Reject candidate questions the copy only half-answers; list those separately as content gaps instead. Do not pad the FAQ to look fuller: a three-question block the page supports beats an eight-question block it does not. Page copy: {{copy}}

Fill in: The full page copy the FAQ will sit on.

Known limits: Extraction only — it surfaces what the page knows, and cannot answer the questions your readers have that the page ignores.

Curated

Meta description that matches the page

Write a meta description for this page. It must promise only what the page copy shown actually delivers, name the concrete thing the searcher gets, and read as a sentence a person would click — not a keyword sequence. Keep it short enough that search results will not cut it off mid-thought. Write three candidates: one benefit-led, one specificity-led (numbers, named items from the page), one question-answering. Flag any candidate that makes a claim you could not point to in the copy, then recommend one. Page copy: {{copy}} Target query: {{query}}

Fill in: The page's actual copy (or a faithful summary of it) and the query it targets.

Known limits: Google rewrites descriptions it judges irrelevant — a good description raises the odds yours is used, it does not guarantee it.

Curated

Place internal links that read like prose

Given a target page and the copy of a source page, find the places in the source copy where a link to the target genuinely helps the reader — a moment where they would want the thing the target page has. For each placement: quote the sentence, show it rewritten with the link, and use anchor text that says what the target delivers in natural words — no bare 'click here', no keyword-exact anchors that read as inserted. If the source copy has no honest place for the link, say so; a forced link is worse than none. Target page: {{target}} Source copy: {{source}}

Fill in: What the target page covers and its URL, plus the source page's copy.

Known limits: One source page at a time — it does not plan a site-wide link structure or judge which source pages matter most.

Curated

Rewrite a title tag against the live SERP

Rewrite this page's title tag to compete in the SERP shown. First state what the competing titles collectively promise and what none of them offers that this page genuinely delivers. Then write three candidate titles that lead with that gap, describe the page honestly, and are short enough to display without truncation in search results. For each candidate, say which searcher it wins and which it loses. Do not promise anything the page content cannot support, and do not predict rankings or click-through changes. Finish by recommending one candidate and why. Page summary: {{page}} Target query: {{query}} Competing titles: {{serp}}

Fill in: What the page actually covers, the query you want it to rank for, and the titles currently ranking for that query.

Known limits: Judges only against the titles you paste — a stale SERP snapshot produces advice tuned to a SERP that no longer exists.