Short answer (July 2026): For enterprise teams, Profound is the category leader in AI search visibility tracking software. For mid-market analytics, Peec AI offers the best depth-to-price ratio at €89–199/month. For getting started under $50, Otterly AI is the most accessible entry point. If you already pay for Semrush or Ahrefs, their add-ons may cover you without a new vendor.
- Best enterprise platform: Profound ($499+/mo)
- Best mid-market analytics: Peec AI (€89–199/mo)
- Best budget entry: Otterly AI (from $29/mo)
- Best for practitioners tracking AI Overviews: ZipTie ($69–159/mo)
- Widest platform coverage per dollar: LLMrefs ($79/mo, 11 platforms)
AI search visibility tracking software at a glance
| Tool | Best for | Pricing (2026) | Standout | Watch-out |
|---|---|---|---|---|
| Profound | Enterprise GEO programs | $499+/mo (Starter ~$82.50/mo annual) | Source-level citation intelligence, SOC 2 | Cost excludes most small teams |
| Peec AI | Mid-market brands | €89/mo (25 prompts), €199/mo Pro | Clean share-of-voice analytics | Costs scale with prompts + countries |
| Otterly AI | Small teams, first GEO program | $29–160/mo | 25-factor GEO audit per prompt | Prompts entered one at a time |
| ZipTie | SEOs tracking AI Overviews | $69–159/mo | Real-browser capture, page-level briefs | Smaller platform list |
| AthenaHQ | Source intelligence | $295–499/mo | Shows exactly which URLs AI cites | No free trial |
| Scrunch AI | Technical AI accessibility | ~$300/mo | Machine-readable content layer for crawlers | Enterprise-oriented setup |
| LLMrefs | Max breadth, flat rate | $79/mo | 11 platforms, 500 prompts | Shallower analysis per platform |
| Semrush AI Toolkit | Existing Semrush users | $99/mo add-on per domain | Integrates with full SEO suite | Per-domain and per-user costs add up |
| Ahrefs Brand Radar | Existing Ahrefs users | $199/mo per AI index, $699/mo bundle | 260M+ prompt index | Realistic all-platform cost ~$828/mo |
| SE Ranking AI Visibility | SE Ranking users | $119/mo | Daily updates, citation source research | Tied to the SE Ranking platform |
How we compared
We evaluated each tool on platform coverage (ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Copilot), prompt methodology, data depth (share of voice, sentiment, citation sources), actionability, and pricing transparency. Pricing was verified against vendor pages and independent tests in July 2026. Comparison data rots fast in this category — treat any list older than a quarter with suspicion.
Profound
Profound is the enterprise reference point for AI search visibility tracking. It has raised $155M at a reported $1B valuation and serves Fortune 500 brands. It ingests citations, crawler visits, and prompt data at scale, and its source-level intelligence — explaining why AI platforms select certain sources — is a genuine differentiator.
The trade-off is cost: the full platform runs $499+/month, though a Starter tier (~$82.50/month billed annually, 50 prompts) opened the door to smaller teams this year. If you don't have an enterprise GEO program and compliance requirements, you're paying for depth you won't use.
Peec AI
Peec AI has become the default mid-market pick: €89/month for 25 tracked prompts, €199/month Pro with 100 prompts. It raised $29M and reached $4M+ ARR within ten months — a signal of product-market fit in a young category.
Strengths are clean share-of-voice analytics and competitor benchmarking. The watch-out: pricing scales with both prompt volume and geographic coverage, so multi-country programs should model costs before committing.
Otterly AI
Otterly is the most accessible serious tool: plans start at $29/month, with a Standard tier at $160/month covering 100 prompts. Its 25-factor GEO audit per prompt gives real diagnostic value, not just mention counts.
Best for small businesses and freelancers starting their first AI visibility program. The limitation is workflow: prompts are entered one at a time, which doesn't scale to hundreds of tracked queries.
ZipTie
Built by the Onely technical SEO team, ZipTie ($69–159/month) captures results with real browsers rather than APIs, and its content optimization module produces page-specific improvement briefs — the clearest bridge from "monitoring" to "what do I change on this page."
Best for hands-on SEOs and agencies tracking Google AI Overviews alongside ChatGPT and Perplexity. Platform coverage is narrower than breadth-focused rivals.
AthenaHQ
Founded by former Google Search and DeepMind engineers, AthenaHQ ($295–499/month) focuses on source intelligence: identifying exactly which URLs AI systems reference for your target prompts. That is the most actionable competitive data in this tier — it tells you which third-party pages to influence.
Watch-out: no free trial, so you're committing on a demo.
Scrunch AI
Scrunch AI (~$300/month, $19M funded) approaches the problem from the technical side: an "agent experience" layer that makes your content machine-readable for AI crawlers, plus monitoring. Vendors report documented traffic increases where crawler accessibility was the bottleneck.
Best for teams whose problem is technical AI crawler access, not just measurement.
LLMrefs
LLMrefs is the breadth play: $79/month flat for 11 platforms (ChatGPT, AI Overviews, AI Mode, Perplexity, Claude, Gemini, Grok, Copilot, Meta AI, DeepSeek) and 500 tracked prompts. No other tool covers that surface at that price.
The trade-off is depth — analysis per platform is shallower than Profound or AthenaHQ.
Suite add-ons: Semrush, Ahrefs, SE Ranking
If you already pay for a major SEO suite, check its AI visibility add-on before buying a standalone tool:
- Semrush AI Toolkit — $99/month per domain standalone; extra users ($99), prompts (+50 for $60), and domains ($99) add up, but it's a third of Ahrefs' cost for comparable coverage.
- Ahrefs Brand Radar — $199/month per AI index or $699/month for all six, on top of a $129/month base plan; a realistic all-platform setup lands near $828/month. The 260M+ prompt index is the draw.
- SE Ranking AI Visibility — $119/month with daily updates; their research identifying Trustpilot, G2, and Reddit as top ChatGPT citation sources is genuinely useful.
Which should you choose?
- Enterprise brand, compliance requirements → Profound
- Mid-market brand, defined market → Peec AI
- First GEO program, small budget → Otterly AI ($29/mo)
- Agency tracking AI Overviews for clients → ZipTie
- You need to know which sources AI trusts → AthenaHQ
- AI crawlers can't read your site properly → Scrunch AI
- Maximum platforms, minimum spend → LLMrefs
- Already on Semrush/Ahrefs/SE Ranking → try the add-on first
For a broader sweep of the category including niche entrants, see our 20-tool AI visibility tracking list.
Frequently asked questions
What is AI search visibility tracking software?
AI search visibility tracking software monitors whether and how your brand appears in AI-generated answers on platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity. It tracks mentions, citations, sentiment, and which sources the AI relied on.
Do I need an AI visibility tool if I already do SEO?
Increasingly yes. AI answers cite from different source pools than classic blue links — a brand can rank #1 on Google and be invisible in ChatGPT. Tracking tools show that gap; rank trackers don't.
What does AI search visibility tracking software cost in 2026?
Entry tools start at $29/month (Otterly). Mid-market platforms run $79–300/month (LLMrefs, Peec, ZipTie, AthenaHQ). Enterprise platforms like Profound start around $499/month, and suite add-ons range from $99 (Semrush) to $699+ (Ahrefs Brand Radar).
Profound vs Peec AI — which is better?
Profound is deeper: source-level citation intelligence, SOC 2 compliance, and enterprise scale. Peec AI covers the analytics most brands actually use at roughly a fifth of the price. Choose Profound for enterprise programs, Peec for everything below that.
Can I track AI visibility for free?
Partially. You can manually run branded prompts across ChatGPT, Perplexity, and Gemini and log the results, and Google Search Console shows some AI Overview impressions. But repeatable share-of-voice measurement across platforms requires a paid tool.
Conclusion
The AI search visibility category matured fast in 2026: there is now a credible tool at every budget, from Otterly at $29/month to Profound at enterprise scale. Match the tool to your team size and the question you're actually asking — "do we appear?" is cheap to answer; "why do competitors get cited instead of us?" is where the premium tools earn their price. Which one are you using? Tell us in the comments.
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